Canada's New Anti-Spam Law: Are You in Compliance?

Overview

Benefits
Canada has recently enacted a comprehensive federal law to deal with SPAM and malware that may possibly be the toughest of its kind in the world. Marketers who send any form of commercial electronic messages to Canadians will need to understand the detailed rules that now govern this form of communication. Penalties for noncompliance are severe and can apply directly to directors and officers. This live audio conference will help marketers, email database managers, social media operators and anyone who sends commercial electronic communications to Canada to understand the new rules in Canada, the differences between the Canadian regime and the US CAN-SPAM Act, and will provide practical tips for compliance. Failure to comply with this new law can expose a company and its directors to penalties of up to $10 million dollars and class action lawsuits of much greater magnitude. This program is critical for companies to ensure that their electronic address databases are appropriately cleansed and that they implement systems to properly classify and track electronic communications going forward.

Agenda
Background and Current Status of the Legislation

    How the Legislation Came About
    Draft Regulations and Why They Matter
    Current Status and Likely Timetable

Basic Concepts
    Consent
    Exemptions
    Implied Consent
    Message Format Requirements
    Requests for Consent
    Unsubscribe Mechanisms
    Special Rules for Computer Software

Penalties
    Administrative Monetary Penalties
    Offences
    Private Right of Action
    Other Rights of the Enforcement Agency (CRTC)
    Changes to Anti-Trust and Privacy Laws

Tips for Best Practices
    Transition Provisions
    Database Cleansing
    Training

Faculty
Bernice M. Karn, Cassels Brock & Blackwell LLP

Bernice M. Karn
    Partner in the office of Cassels Brock & Blackwell LLP
    Practice emphasizes all aspects of information technology, e-commerce, outsourcing and privacy
    Conducts regular seminars and workshops on numerous issues such as data security, IT due diligence, privacy, cloud computing, outsourcing and information technology distribution
    Wrote several publications related to the areas of privacy, cloud computing, information technology and SPAM
    Recognized in Chambers Global, an international guide to lawyers and law firms throughout the world, as a leading lawyer in the area of information technology
    Member of the American Bar Association, Cyberspace Law Committee; Law Society of Upper Canada; Canadian Bar Association; Ontario Bar Association, past chair of IT Law Section; IT-Canada, director; Licensing Executives’ Society, Internet and E-commerce committee, certified licensing professional; Ontario Bar Association and Toronto Computer Lawyers Group
    M.B.A. degree, Schulich School of Business
    LL.B. and B.A. degrees, University of Western Ontario
    Can be contacted at bkarn@casselsbrock.com or 416-869-5721

Who Should Attend
This audio conference is designed for marketing directors, managers, account managers, presidents, vice presidents, analysts, consultants and other marketing professionals.

http://www.lorman.com/audio-conference/388847?affiliate=eventuresworldwide&c=2&p=16348&md=306844:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEyMDQxNjoxODg3NTI0ODcw&discount_code=

 

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